In 1973, Billy Goat’s nephew and new Billy Goat Tavern owner, Sam Sianis, with the help of Tribune columnist, Dave Condon, brought the goat to Wrigley in an attempt to lift the curse. The goat was escorted to Wrigley in a white limousine, and given a red carpet entrance to the park with a sign saying, “All is forgiven. Let me lead the Cubs to the pennant.” The ushers at the entrance denied the goat “Socrates,” a descendant of Murphy, yet again. The Cubs saw their mid-season first place lead wither away to another unsuccessful season.