Iconic Billy Goat Tavern Expands into Grocery Aisles with Frozen Burgers
(Chicago, IL) April 2017 — Billy Goat Tavern has partnered with Devanco Foods to license the world famous Billy Goat Tavern brand. This partnership was brokered by JRL Group, Inc., Billy Goat Tavern’s exclusive licensing agency.
The Billy Goat Tavern family and Devanco Foods have teamed up to develop a line of frozen burgers including the Billy Goat “Original” 3.2 oz pure beef burger patty, made for stacking, like the ones served at the Famous Billy Goat Tavern, also introducing the “Curse Breaker” a full 1/3 pound pure beef burger, commemorating the end of the now historic Billy Goat Curse following the Chicago Cubs World Series Win.
Billy Goat burgers will be exclusively available at all Jewel- Osco locations in Chicago, beginning Saturday April 22nd, 2017.
“We are delighted to bring an iconic brand and a leading manufacturer of frozen food together,” said Andrew Lieb, JRL Group President. He added, “Bob Geocaris at Devanco Foods understandings the rich history of the Billy Goat brand and have developed a product that honors the quality, tradition, and all that it represents to people from around the world.”
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Additionally, the Billy Goat Tavern is working with JRL Group to bring the Billy Goat brand experience to other categories, including other food products, beverages, housewares, publishing, gifts, apparel and accessories.
About Billy Goat Tavern
Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934. A Chicago institution for over 80 years, the Tavern has been spotlighted in numerous newspaper columns including the legendary writings of the late Mike Royko, highlighting its colorful history and the people who have frequented the Tavern over these many years. From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern has become a Chicago Landmark and a World Famous destination for people worldwide to visit. For more information visit, www.billygoattavern.com
Follow Billy Goat Tavern at facebook.com/BillyGoatTavern, twitter.com/Cheezborger and instagram.com/cheezborger/
About JRL Group
JRL Group, headquartered in Deerfield, Illinois, is a full-service licensing and marketing agency specializing in the development and extension of corporate brands, trademarks, and sports and entertainment properties. JRL Group represents a broad range of clients in automotive, retail, sports, publishing, and home fashion industries. Find more information at www.jrlgroup.c
About Jewel-Osco
Established in 1899, Jewel-Osco, owned by New Albertsons, Inc., is becoming the favorite food and drug retailer in every market throughout the Chicagoland area. They operate 186 stores in Illinois, Indiana and Iowa, employing 31,000 associates while continuing to grow. Find more company information at JewelOsco.com and follow their social channels at Facebook.com/JewelOsco, Twitter.com/JewelOsco and YouTube.com/JewelOsco
Contact:
Tina Mitrou
Billy Goat Tavern
tina.mitrou@billygoattavern.com
BobGeocaris
Devanco Foods
