“Cheezborger! Next! Cheezborger! No Fries, Cheeps, No Pepsi, Coke! In the 60s, when Don Novello worked as an advertising copywriter in Chicago, he frequented the Tavern and heard Sam yell out to customers: “Cheezborger! Cheezborger! Cheezborger!” Later he went on to work as a staff writer for a new sketch comedy show in New York called “Saturday Night Live”. Inspired by Sam and the Tavern, he used that experience to write one of the greatest SNL skits of all-time.
